AdTech & Mobile Monetization
Mobile Ads Monetization Platform
Rebuilt a constrained mediation stack into a scalable monetization system across mobile and CTV.
Key Points
- Rebuilt monetization engine (RTB + In-App Bidding)
- Expanded integrations from 5 to 20 ad networks
- Implemented multi-call architecture with dynamic bid floors
- Improved eCPM, fill rate, and latency
- Extended platform to CTV (tvOS, Android TV, Tizen, Roku)
- Refactored SDK (iOS / Android) for scalability
Outcome
- Increased revenue by 20–30%
- Increased DAU by ~20%
- Achieved ~2x platform growth
- Enabled monetization across new device categories
- Stable operation at 300M+ requests/month scale
